§ Our Blog

What we're thinking about.

Insider views on AI systems, context, and the work of making them run.

SEP 1, 2026 · 3 MIN
BudgetingGovernanceContext layer
Latest

Before Your Team Approves the Next AI Budget, Ask This

Most AI budgets get approved because the pitch is sound and the number seems reasonable, not because anyone checked whether the AI has what it needs. A two-minute gut check and a four-step audit for your next AI project.

Read
AUG 26, 2026 · 4 MIN
StrategyOperationsProduct

Separate the AI You Sell From the AI You Run On.

A fraud-detection model catches bad transactions in real time. The account manager renewing that same customer's contract still builds the QBR slide by hand. Most companies buying AI are running two separate projects and calling them one line item.

Read
JUL 31, 2026 · 1 MIN
PlaybookContext layerROI

The Art of the Possible

Five builds worth doing this year: the wiring, the realistic targets, and what success looks like when done properly.

Read
JUL 22, 2026 · 6 MIN
StrategyContext layerLeadership

Your AI Strategy Comes Down to One (Big) Question

You can buy the same models your competitors buy. What your company knows is the part they can't get to. Most leaders are still spending on the wrong side of that line.

Read
JUL 15, 2026 · 6 MIN
StrategyCostPipelines

Why smart companies don't send every task to their best AI model

The smartest model is almost always the most expensive one, and most of what a business asks AI to do does not need genius. It needs a fast, reliable, good-enough answer, delivered thousands of times a day.

Read
JUN 12, 2026 · 2 MIN
Context layerHow we build

What actually goes into a context layer

Facts, language, rules, and history. Four kinds of knowledge, one governed place, and a feed to whatever AI you use. Here is the anatomy.

Read
JUN 5, 2026 · 2 MIN
OperatorsAdoption

The part everyone skips is the part that pays

Five parts make up a working AI system. Four of them you can rent or build. The fifth is your own people, and it is the one most programs never fund.

Read
JUN 2, 2026 · 2 MIN
Context layerStrategy

Context debt: the cost you are already paying

Gartner has a name for why your AI output feels generic. Every prompt that starts from zero is an interest payment on a debt you have not funded.

Read
JUN 1, 2026 · 2 MIN
StrategyContext layer

If you have a hundred use cases for AI, you have zero

The fastest way to stall an AI program is to let every team bring its own use case. Build the context first, and the use cases take care of themselves.

Read
MAY 27, 2026 · 2 MIN
Systems of actionContext layer

From systems of record to systems of action

Your CRM remembers what happened and waits. The next layer acts on it, and then it learns from what the action produced. That loop is the whole game.

Read