Deeper dives.
Guides, tools, and everything we've written about building AI that actually works.
Before Your Team Approves the Next AI Budget, Ask This
Most AI budgets get approved because the pitch is sound and the number seems reasonable, not because anyone checked whether the AI has what it needs. A two-minute gut check and a four-step audit for your next AI project.
Separate the AI You Sell From the AI You Run On.
A fraud-detection model catches bad transactions in real time. The account manager renewing that same customer's contract still builds the QBR slide by hand. Most companies buying AI are running two separate projects and calling them one line item.
The Art of the Possible
Five builds worth doing this year: the wiring, the realistic targets, and what success looks like when done properly.
The Context Moat Score
A short self-assessment: how defensible is the context you're feeding your AI systems? Answer a few questions to see where your moat is thin and where it's real.
Your AI Strategy Comes Down to One (Big) Question
You can buy the same models your competitors buy. What your company knows is the part they can't get to. Most leaders are still spending on the wrong side of that line.
The Multi-Provider Pipeline Guide: July 2026 Edition
A field guide to routing work across multiple AI providers: picking the right model per task, wiring up fallbacks, and keeping cost and quality honest.
Why smart companies don't send every task to their best AI model
The smartest model is almost always the most expensive one, and most of what a business asks AI to do does not need genius. It needs a fast, reliable, good-enough answer, delivered thousands of times a day.
What actually goes into a context layer
Facts, language, rules, and history. Four kinds of knowledge, one governed place, and a feed to whatever AI you use. Here is the anatomy.
The part everyone skips is the part that pays
Five parts make up a working AI system. Four of them you can rent or build. The fifth is your own people, and it is the one most programs never fund.
Context debt: the cost you are already paying
Gartner has a name for why your AI output feels generic. Every prompt that starts from zero is an interest payment on a debt you have not funded.
The Context Advantage
Why your edge in an AI-native era is the context you give the models, not the models themselves. Read the engaging whitepaper from Rampwell.
If you have a hundred use cases for AI, you have zero
The fastest way to stall an AI program is to let every team bring its own use case. Build the context first, and the use cases take care of themselves.
From systems of record to systems of action
Your CRM remembers what happened and waits. The next layer acts on it, and then it learns from what the action produced. That loop is the whole game.